What is Product Information Management?

With hyper-automation, personalization, and advanced customer experience (CX) ruling the digitalization space, adopting platforms such as Product Information Management (PIM) has become pivotal for businesses to sell successfully.

Technologies like PIM have the potential to ensure that enterprises make the best use of their data by developing capabilities like digital transformation, data syndication, and omnichannel selling to achieve operational excellence, fulfill revenue goals, reduce time-to-market, and exceed customers’ expectations.

PIM centralizes data from disconnected systems and sources, creates a seamless integration between applications, streamlines workflows, encourages agility and flexibility, and serves the right product information, on the right channel, at the right time.

PIM not only enhances interoperability between various systems, provides end-to-end visibility of product information, facilitates garnering of product data insights, but also has the potential to forever adjust to the way businesses run, and not the other way around.

The infographic shows why PIM has turned into one of the most important needs in almost every digitalization endeavor.